Y&R Singapore has won nine trophies at the Creative Circle Awards for multiple clients across numerous disciplines. This adds to the agency’s SPH iink and Marketing Excellence Awards success, and marks Y&R Singapore’s best ever haul in the TV category with four awards.
Y&R won nine awards including two Silvers and one Bronze for Caltex’s ‘Five Star Fuel’ campaign, and one Silver for ‘M1 for Everyone’. Y&R’s Bronze for the Republic of Singapore Navy was the only award handed out for Best Integrated Campaign led by Mobile. And the agency’s four Bronzes for Dark Dog included for Copywriting, Design, Radio and Outdoor.
“What is particularly heartening is that these wins are for our key clients and demonstrate Y&R Singapore’s versatility, spanning, as they do, five categories namely Mobile, TV, Outdoor, Radio and Design. Winning four awards for TV is also the most ever in that category for the agency,” explained Farrokh Madon, Chief Creative Officer Y&R Singapore.
This latest awards haul comes soon after Gold for Mobile Marketing Excellence and Silver for Experiential Marketing Excellence, both for Republic of Singapore Navy. Y&R Singapore also brought home Gold in the SPH is ON category, and was a Finalist for Digital Campaign of the Year, at the SPH iink Awards 2013, for client Workplace Development Authority.